Retainers · Social + content + video
Growth Retainer
Your strategic marketing lead: a monthly strategy session, three platforms, four content pieces and one short-form studio video every month, with active community management.
The problem
Your business has outgrown basic posting. It gets some traction but has no engine to turn attention into leads, and no one is steering strategy. A full-time marketing hire is more than you are ready to commit to.
Our approach
We act as your strategic marketing lead. Each month starts with a strategy review of what worked and what is next. Pillar content, including one short-form video recorded in the Podcast Nation studios in Troy, is repurposed across every format and platform. Community management shifts from monitoring to active engagement.
Deliverables
- 3 social platforms, 20 posts per month
- Graphics, captions, scheduling and publishing
- 4 content pieces per month (blogs, newsletter, scripts)
- 1 short-form video per month
- Full cross-format repurposing
- Active community management and engagement strategy, with direct-message reply drafts
- Monthly strategy session and performance report
- 1 Presence Audit per year
The results
A working content engine that compounds month over month: more reach, more engagement, and a pipeline of owned content in multiple formats. You get strategy, writing, design and video for less than the cost of a full-time hire.
Not included
- Audio podcast production (included in Partner)
- Weekly check-ins (included in Partner)
- More than three social platforms
- Paid ad management
- Website redesigns or new website builds
Questions
How is Growth different from Launch?
Growth adds strategy and video. You get a monthly strategy session, a third platform, more posts and content pieces, one short-form video every month, full cross-format repurposing, and active community management instead of monitoring.
Where is the video recorded?
In two professional studios in Troy, Michigan, run by our sister brand Podcast Nation.
Is a Presence Audit included?
Yes. Growth includes one Presence Audit per year, and every new retainer begins with one to set a shared baseline.
Who steers strategy?
We do, with you. Each month starts with a strategy session covering what worked, what did not and what comes next. Goals are agreed with you up front and measured every month.
How long is the agreement?
Retainers run on annual agreements. Shorter terms are available case by case.
Build the engine.
Strategy, writing, design and studio video, steered every month and measured against goals we agree with you.