Retainers · Social + content
Launch Retainer
A steady, professional presence customers can see and trust: a monthly content plan, two social platforms, two written pieces a month and a monthly performance report.
The problem
You post when someone has time, which means rarely and inconsistently. Customers who check you out see a stale feed and an empty blog. You know consistency matters but cannot make it a priority.
Our approach
We build a monthly content plan from one or two strategic pillar pieces written for you. Each pillar is broken down into social posts, captions and graphics, so every post ties back to a clear message. We set up a dedicated voice guide up front, so content sounds like you from month one.
Deliverables
- 2 social platforms, 12 posts per month
- Graphics and captions for every post
- Scheduling and publishing
- 2 written pieces per month (blog posts or newsletter), SEO-informed
- Basic repurposing of written content into social
- Monday to Friday monitoring with 24-hour response and direct-message reply drafts
- Monthly performance report
The results
A steady, professional presence customers can see and trust. Within the first quarter, you have a consistent posting rhythm, a growing library of owned content, and monthly data showing what is resonating.
Not included
- Video production (included in Growth and Partner)
- Active community management and engagement strategy (included in Growth and Partner)
- More than two social platforms
- Paid ad management
- Website redesigns or new website builds
Questions
Which social platforms are included?
Two platforms. We agree on them with you at the start, based on where your customers already spend their time.
Do I need a Presence Audit first?
Yes. Every new retainer begins with a Presence Audit, so we start from a shared baseline and agreed, measurable goals.
Who writes the content?
We do. Drafting is AI-assisted so it moves quickly, and every piece is reviewed by a person before it is published. A voice guide built for you at the start keeps everything sounding like your business.
How do you handle comments and messages?
We monitor your platforms Monday to Friday, respond within 24 hours, and draft replies to direct messages for you.
How long is the agreement?
Retainers run on annual agreements. Shorter terms are available case by case.
Show up every week.
Start with a Presence Audit, then turn it into a monthly content rhythm your customers can see.