Projects · One-time diagnostic
Presence Audit
The recommended starting point for every new client. A structured review of your full digital footprint, benchmarked against two to three direct competitors, with findings ranked by impact and effort.
The problem
Most small and midsize businesses know their marketing is not working but cannot say why. Their website, social profiles and Google listing were built at different times, by different people, and no longer tell one consistent story. Without a baseline, any spend is a guess.
Our approach
We review your full digital footprint against a structured checklist, then benchmark it against two to three direct competitors. Findings are ranked by impact and effort, so you know what to fix first. We walk through the results together on a live call.
Deliverables
- Website review: messaging, user experience, mobile experience and SEO basics
- Social profile review: completeness, consistency and engagement
- Google Business Profile and local search assessment
- Brand consistency check across all platforms
- Competitor snapshot (two to three competitors)
- Written findings report with prioritized next steps
- 60-minute debrief call
The results
You leave with a clear picture of where you stand, what is costing you attention, and an ordered fix list. Whether you implement it yourself, book a Tune-Up or move into a retainer, every next dollar is spent with a plan.
Not included
- Implementation of recommendations
- Deep technical SEO
- Paid ad account audits
- Ongoing monitoring
Questions
How is the Presence Audit different from the free snapshot?
The free snapshot is an instant automated check of site speed, mobile experience, basic SEO, your Google listing and AI-search readiness. The Presence Audit is a review of your full digital footprint by a person. It adds a benchmark against two to three direct competitors, findings ranked by impact and effort, a written report and a 60-minute debrief call.
What do you need from me to get started?
Your website address, links to your social profiles and Google Business Profile, and the two or three competitors you want to be measured against. If you are not sure who they are, we agree on them together at the start.
Do you fix the problems you find?
Not as part of the audit. The audit gives you a ranked fix list. You can act on it yourself, hand it to your own team, or book a Presence Tune-Up, where we correct the findings for you.
What happens on the debrief call?
We walk through the written findings together, explain why each item matters, and answer your questions. You leave the call knowing what to fix first and what can wait.
Do I need an audit before starting a retainer?
Yes. Every new retainer client begins with a Presence Audit, so we agree on a shared baseline and measurable goals before any content is produced.
Start with a baseline.
Book a Presence Audit and leave with a ranked plan for what to fix first.